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Clever advertising agency is a full service advertising and marketing agency. We pride ourselves on matching the right marketing strategy and advertising campaign to get you the measurable results you're looking for.

Clever advertising agency has the knowledge and experience to ensure that key areas for development and growth for ongoing success of your business are identified and implemented.

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Trade Sales Promotions

As note in the Promotion Decisions tutorial, certain promotions can help "push" a product through the channel by encouraging channel members to purchase and also promote the product to their customers. For instance, a trade promotion aimed at retailers may encourage retailers to instruct their employees to promote a marketer’s brand over competitors’ offerings. With thousands of products competing for limited shelf space, spending on trade promotion is nearly equal that spent on consumer promotions.

Many sales promotions aimed at building relationships with channel partners follow similar designs as those directed to consumers including promotional pricing, contests and free product. In addition to these, several other promotional approaches are specifically designed to appeal to trade partners.

These approaches include:

  • Point-of-Purchase Displays
  • Advertising Support Programs
  • Short Term Allowances
  • Sales Incentives or Push Money
  • Promotional Products
  • Trade Shows